流行
A Chinese word to express the meaning that "things spread in the world like the state that the river flows" as for the etymology of the trendy (Riyu is so and is popular) "fashion." It pointed at spreading out and prevalent illness (an epidemic) of the virtue spreading out. In Japan "the fashion" of the verb when "did it", was confused, and came to be used. It is said to occur as a result that a social constitution member imitates certain behavior pattern and thought the trendy characteristic. Those phenomena become the object of sociological analysis of the psychology. When it is made artificially although the popular style is based on the voluntary will of the social member directly at least, and I am imitated, there is it, and there is it when the thing which did not expect it at all of people begins to be prevalent. ル・ of the sociologist who was a father of the crowd psychology thought that it was a result of "the infection" in the mass psychology that the suggestibility aggravated this imitation after having found the trendy source in human being born imitation characteristics (infection theory). If Simmel of the sociologist who arrested the fashion as "imitation of a given example" was trendy, it was prevalent and thought that it was unification with "the differentiation" with another person whom it did not go along with with "imitation" to go along with another person (both values theory). In addition, Simmel thought that "the fashion was hierarchic". The fashion gives people identity (the same). On the other hand, difference characteristics are kept by the new fashion to create of the upper air imitated by the lower layer. Simmel explained that there was life to the fashion hereby. People get tired of conventional life, and the particularly big fashion is explained even if it occurs when I demanded new life. I arrest the decline / extinction from some stages from its outbreak / growth and can classify the trendy development processes. In addition, trendy generation and the classification by the pattern of the extinction are possible (than a Shinya Morishita encyclopedia "understanding sociology"). The theory was proposed in 1962 by Everett M Rodgers who was a sociologist of Stanford University. In the process when a specific style was popular, I classified the members who constituted the society. Hirohisa Suzuki arranges a conventional theory about the motive of the trendy adoption to 5 of the following. In it suddenly spreads, and disappear in no time, being prevalent, it is (fads) I call Tamagotchi which was popular only for several months in the latter half of 1990's will be a fine example. On the other hand, it is prevalent for a long term and calls the fashion to be firmly established in the society with a fashion (an example)： Jeans). The fashion is seen in thought and the faith. For example, of the Edo era originally it is it with an enthusiasm state of the group, and the Rino manners and customs that there was are phenomena prevalent explosively whether can get it, and there is not appearing. By the present age, is prevalent; of jumping at it is a youth without receiving it. I tend to collide with established sense of values and model awareness, and it is apt to be considered to be deviation from an elderly. It is doubted a sense among the youths if I do not adopt fashion, but the person himself tend not to be able to explain why 捉 was able to break a heart to such a thing if fashion begins to become outdated. The fashion is seen on the industrial design. A streamline was rational in the design of an airplane / the ship, but a streamlined design was used for (futurism), a thing without functional inevitability with the image subject in the times when a streamline was popular. It is adopted very much in a certain constant time, and the fashion with the outfitting is a style of the outfitting which it is wide and goes among people and crosses. In addition, trendy influence is big about the fashion design. It is guessed that there is the repetition that "stimulation" and "the boredom" are not worthy of for the fashion phenomenon of clothes.